A Different Approach to a Familiar Problem.
Diamond Mining 4 Talent was born not from a desire to create a consulting firm, but from a desire to address frustration with the status quo of sales talent acquisition.
The Founders Story.
Founders Mike and Chris bring decades of executive leadership experience within the healthcare industry.
Throughout their careers, they consistently witnessed the same recurring problem: the widening and ill-defined gap between how sales candidates presented themselves in an interview and how they performed in role.
The experience behind the methodology.
Chris Whitman
Chris Whitman founded Curious Crow Consulting in 2022, where he advises pharmaceutical and healthcare commercial leaders on go-to-market strategy, product messaging and commercial execution.
His work with clients in vaccines, rare disease and device focus on translating strategy into what sales and marketing leaders and teams need to know, communicate and execute. This includes developing training, sharpening communication, upskilling leaders and teams, and instilling greater clarity and accountability around expectations and performance.
Prior to founding Curious Crow Consulting, Chris spent more than twenty years in the vaccines division of Sanofi. During his tenure, he held a variety of leadership roles in sales and marketing, culminating in his role as head of the U.S. Influenza Franchise.
Chris also served as Chief of Staff to the head of the U.S. vaccines business and led numerous business development projects involving local, state and federal lawmakers. Chris attended Franklin & Marshall College, where he earned a degree in English.
Mike McGinley
Mike McGinley has spent more than 25 years as a principal and co-founder of a sales and marketing leadership firm, advising senior commercial leaders on a range of organizational challenges. Much of his work has also focused on helping first-and second-line sales leaders identify, coach, engage and develop high-performing sales talent.
Mike has worked with organizations ranging from emerging pharmaceutical companies to big pharma, medical device and specialty distribution. His work has included the development and delivery of leadership and sales curricula as well as licensing coaching and sales frameworks used by several pharmaceutical and healthcare companies. In 2022, his leadership development work with a client was recognized with a Brandon Hall Gold Award.
Before entering consulting, Mike spent 15 years with Novartis Pharmaceuticals in progressively responsible sales, sales leadership and customer marketing roles. He earned an M.S. in Organizational Dynamics from the University of Pennsylvania, where his work on successful innovation within large organizations received the program's Most Distinguished Master's Project award.
From Frustration to Framework.
From Frustration to Framework.
Mike and Chris realized that the industry didn't need another list of interview questions. It needed a fundamental shift in how talent was evaluated. Sales Leaders don't need a new interview guide; they need a process that encourages better judgment.
Drawing on their extensive backgrounds in building high-performing teams, they spent years quietly developing and refining a proprietary, trademarked sales talent identification process.
Their goal was to help hiring managers identify which talents matter, define them clearly, and develop meaningful evidence for the hiring decision.
Discovering value beneath the surface.
Diamond Mining 4 Talent reflects a simple belief: the talents that contribute to successful performance aren't always obvious from a resume, polished interview or a first impression.
Like diamond mining, finding what lies beneath the surface requires deliberate exploration and careful evaluation. That's where the name comes from.
Building the standard for evidence-based interviewing.
Our vision is to help organizations replace subjective hiring with disciplined, explainable evaluation. Diamond Mining 4 Talent is being built as a long-term methodology and intellectual property platform — not simply a consulting practice.
Bringing Discipline to the Forefront.
Today, Diamond Mining 4 Talent operates as a philosophy of evidence-based hiring. We partner with healthcare organizations and executive teams who recognize that finding exceptional talent requires looking deeper, demanding evidence, and applying discipline to the selection process.
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